Peterborough and the Kawarthas Tourism
We are all ambassadors for our region and we have a lot to showcase!
The summer season is now upon us and it’s going to be a pivotal year for the tourism industry.
It’s an understatement to say the last three years have been especially challenging for the tourism sector. It’s not just the public health restrictions and shut downs that we went through — tourism, and the service and hospitality sectors more broadly, are facing some of the biggest hurdles in hiring and retaining their workforce. This is especially difficult in rural areas where there is little local workforce to draw from.
According to the State of the Ontario Tourism Industry Report from the Ontario Chamber of Commerce and Tourism Industry Association of Ontario, issues including access to labour, soaring debt, rural internet challenges, and a lack of public transportation connecting destinations have led to only 4 in 10 tourism operators forecasting profitability in 2024.
While this paints a bleak picture of the industry, our region has so much to offer. For the outdoorsy, we have a collection of beautiful lakes, rivers, and hiking trails that are the envy of many places across Canada and beyond. Downtown Peterborough offers a collection of culinary and cultural activities that punch well above our weight. Those looking to spend a few nights can choose between big hotels with all the amenities or quaint boutique hotels, resorts that are bustling with activity or secluded and serene, lakefront cottages, bed and breakfasts, or bring your own lodging with a camper or tent.
Our region has many more activities that enhance our tourism sector. 4th Line Theatre is running two shows at their beautiful rural location near Millbrook. We have top-notch entertainment venues at Market Hall, Showplace Performance Centre, and the Peterborough Memorial Centre. You can immerse yourself in history at Lang Pioneer Village, Petroglyphs Provincial Park, Peterborough Museum & Archives, and soon at a beautiful brand new Canadian Canoe Museum. We have beaches, wineries, breweries, distilleries, agricultural fairs, unique shopping experiences, art galleries, golf courses, agritourism, river cruises, and much more. Peterborough and the Kawarthas Tourism has a host of suggestions for things to enjoy here in our region.
We have so much to offer here in Peterborough and the Kawarthas. Let’s be intentional in investing here in our community when it comes to enjoying and promoting local. Tourism campaigns aren’t just something for marketing agencies — it’s something we can all do when talking with family, friends, colleagues, and our social media connections. We are all ambassadors for Peterborough and the Kawarthas and we have a lot to showcase.
