Steve Cuppy
Graywood Sporting Group
The Legends Program:
Individuals in the hunting and firearm industry nominated by their peers for this award
Steve Cuppy, an influential and respected figure in the shooting and fishing industry, is celebrated as a true visionary and advocate for outdoor sports. His significant contributions to the industry have earned him recognition from the Canadian Sporting Arms and Ammunition Association (CSAAA) as an Industry Legend.
Steve Cuppy’s journey into the world of the hunting, firearms, and fishing industry began in 1979 when he joined Peterborough Guns. His early experiences and passion for outdoor sports provided a strong foundation for what was to come.
As Steve’s career advanced, he moved over to Hazelwood Sales, a pivotal point in his professional life. This move ultimately led to the formation of the Graywood Sporting Group in Peterborough. Under Steve’s leadership, the Graywood Sporting Group would become a prominent name in the industry, known for its dedication to quality products and exceptional service.
One of Steve Cuppy’s defining characteristics is his role in introducing some of the industry’s most renowned brands into the Canadian market. Brands like Winchester Ammunition owe their success in Canada, in part, to Steve’s dedication and pioneering spirit.
Steve’s influence extends far beyond his role as a business owner. He is a passionate sportsman and hunter himself, and his love for the outdoors is evident in every aspect of his life.
He used his platform to promote the industry and the firearm community, not only through his work but also through his generous sponsorships of outdoor fundraising events and organizations.
His commitment to getting young people outdoors and involved in hunting, as well as his unwavering support for the firearms community, is a testament to his dedication to the sport and his desire to share it with others.
Steve Cuppy’s commitment to the industry was further demonstrated by his long-time association with the Canadian Sporting Arms and Ammunition Association (CSAAA). He is not only a dedicated member but also served as the organization’s president for several years. His leadership and guidance within the CSAAA played a vital role in shaping the direction of the industry, ensuring its continued growth and success. 
In recognition of his remarkable achievements and contributions to the shooting and fishing industry, the Canadian Sporting Arms and Ammunition Association (CSAAA) has honoured Steve Cuppy as an Industry Legend.
His passion, vision, and dedication have left an indelible mark on the world of hunting, firearms, and outdoor sports, making him a truly deserving Industry Legend.
